The Ugly Truth about Product Launches (Part 1 of 2)
WARNING: This copy is edgy. On purpose. I’m making no friends saying what I say below. But right, wrong, or indifferent, it’s stuff that I feel needs to be said.
“It’s like crack cocaine.”
Not my words.
I was chatting to a friend who runs a traffic agency. He’s probably one of the top three in the world at what he does. A category beyond World Class.
Names of the guilty were never discussed. We both respect and value client privacy.
He had been referred a cohort of clients who had all been relying on the PLF (Product Launch Formula) launch model.